“Paul Bulencea and Roman Egger have brought together two of my favorite subjects into one engaging, informative, and well-researched book. Everyone in tourism – districts, attractions, and support companies alike – should read Gamification in Tourism, but in fact so should everyone involved in designing memorable experiences (as the sub-title memorably puts it), for its Memorable Experience Design framework applies to all those who wish to succeed in today’s Experience Economy.”
B. Joseph Pine II
Co-author, The Experience Economy and
Infinite Possibility: Creating Customer Value on the Digital Frontier
“The book Gamification in Tourism is the first of its kind to bring together two current issues – Gamification and Experience Design. This innovative book will be very useful to both academics and practitioners. The book is well structured and also allows non-academics to grasp and apply the theoretical concepts easily through examples and cases that illustrate the different gamification approaches.”
Prof. Dimitrios Buhalis
Bournemouth University, UK
“With elaborate design conceptualization and practical case studies, this book provides both researchers and practitioners with an excellent foundation on gamification as an approach to behavioral design for tourism experiences. Through the Memorable Experience Design (MED) framework, the book comprehensively touches on the design elements and processes necessary to understand, structure, target, and measure behavioral actions to ensure positive tourism experiences.”
Iis P. Tussyadiah
Washington State University Vancouver, USA