After I published the book Gamification in Tourism, I started analyzing and exploring designed immersive experiences all over the world. The goal was to find experiences that would leave me in awe and become embedded in my memory. For a very long time, I could only mention a single experience... read more
Storytelling plays a big role in tourism. It is considered being one of the major reasons of why tourists are visiting attractions. How can you design immersive storytelling experiences that can strengthen attraction appeal? The Legends of Arabia: Quest of the Pearl Tribes is an example. After the water park’s operating... read more
The main economic offering in tourism is represented by experiences that have a promise of being memorable. In the Experience Economy, storytelling is one of the key memorable ingredients of an experience. There are already some existing innovative experiences that show the power of storytelling in action (e.g. Royal Museums... read more
You might have a memorable experience to offer. But you might also have a problem. The noise on most communication channels might make people not notice it. And such was the case of The Dortmund Concert Hall in Germany. This was the case until people got an unusual call to adventure from... read more
Tourism is extremely accessible. More and more tourists have become very skilled at using search and metasearch engines to find the best price-quality ratio for tourism services. Businesses started to do cost-cutting and automation of their services in order to remain competitive. Cheap and fast access to destinations has triggered... read more
The Quest TV Series is a great example of how to use film tourism in creating a transformational experience for the participants and also help promote a destination. The Quest was developed by a production team who had produced The Lord of the Rings trilogy, The Amazing Race and Queer Eye.... read more
The Time Explorer Digital Missions of the Hampton Court Palace in London is a great example of how a museum can stage and help teachers co-create a memorable learning experience. The gamified experience links to England’s national learning curriculum and it is targeted to pupils (aged 7-11) and their teachers. An extraordinary design... read more
The example discussed here is the use of VR in a guerrilla marketing stunt made by Leavingstone, a Georgian advertising agency. Their experience goal was to promote the beer brand Old Irish in Georgia. Even tough it is an experience aimed to promote a product, I believe the tourism industry and experience... read more
Between Lands is an experience that shows a way of how virtual reality (VR) installations can be implemented in museums. The goal of the installation is to enhance companionship by asking a person that is in VR to communicate and cooperate with someone outside VR in order to complete a challenge.... read more
BioDesign Studio is and exhibition at the Tech Museum of Innovation in San Jose, USA. The studio enables all visitors to play with biology in an innovative way. The exhibition builds on the open world exploration principle. It provides a hands-on experience to guests that learn about synthetic biology through play.... read more