Author Archives for Paul Bulencea

25 posts found

How to create an immersive museum experience

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Immersion plays the key role in the experience economy. Creating an immersive experience for visitors should be the main goal of museums as well. In this blog post we present an example of how such an experience can be created. The Royal Museums Greenwich collaborated with Punchdrunk (a company focused on creating unforgettable theatre... read more

How to engage and attract guests with beauty

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  Aesthetics trigger positive emotions in guests by facilitating an encounter with beauty as art, nature, technology or other humans. Well implemented aesthetics attracts and engages people. Instead of providing tangible rewards to guests it is far more gratifying to offer them beautiful artwork. Each new type of beautiful interaction... read more

How to use Virtual Reality in Tourism

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Practical examples of how virtual reality in tourism is used or can be used will be presented in this article. In 2016 we will have access for the first time to a number of powerful headsets for viewing alternate realities in immersive 3-D. According to Ratchel Metz, a senior editor at the... read more

Competitours – Amazing Race for Normal People

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Quite often during idea generation workshops or presentations about Gamification in Tourism, people say that creating something similar or inspired by the Amazing Race should be something that they should implement for their destination or organisation.  For inspiration and further idea generation I would like to showcase this new Gamification in Tourism... read more

KidZania – one of the world’s fastest growing edutainment brands

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KidZania is one of the world’s fastest growing edutainment brands, with 16 locations across five continents. It is a kid-sized detailed replica of the adult world (7000 square meters) . KidZania is build entirely for kids between 4 and 14 and it enables them to play, explore and learn about the adult world.... read more

Emotional Guidance – Heart of a King

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Chomko & Rosier is a design studio that focuses on how to create new ways of engagement by using technology. Heart of a King is a new way of guiding visitors designed as a prototype for the Historic Royal Palaces in London. Visitors receive a wooden, heart-shaped totem that places them... read more

The Crystal Maze Experience

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The Crystal Maze was one of the UK’s favourite television shows in the 90’s. Recently Little Lion Entertainment raised £930,000 on Indiegogo to create a live immersive experience, based on the show, for everyone to experience first-hand in London. The experience will offer the participants the chance to play the... read more

Live Action Role Playing – The College of Wizardry

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Live Action Role Playing (LARP) games are a form of role play that happen in a realistic-looking fictional worlds where participants are actively improvising and performing their character actions. LARP’s usually don’t have an audience, all participants co-create and influence the entire experience. The number of participants in LARPs differ,... read more

Pokemon Go

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Nintendo is cooperating with Niantic Labs (the Google backed start-up team behind Ingress) to create an augmented-reality massively-multiplayer online role-playing location-based game called Pokemon Go. The gameplay shows that people have to travel to different locations in the real world in order to collect, battle or find collaborative fighting events.... read more

Gamification in Tourism tool – MaKey MaKey

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First time when I heard about MaKey MaKey was on Kickstarter in the summer of 2012. Here the creators Jay Silver and Eric Rosenbaum, both MIT graduates, managed to reach their project financial goal of half a million dollars and make the product available for everyone. MaKey MaKey is an... read more