Blog

23 posts

Roadtrip – an example of how the future of tourism might look like

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The main economic offering in tourism is represented by experiences that have a promise of being memorable. In the Experience Economy, storytelling is one of the key memorable ingredients of an experience. There are already some existing innovative experiences that show the power of storytelling in action (e.g. Royal Museums... read more

The Memorable Experience Design Framework

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Tourism is extremely accessible. More and more tourists have become very skilled at using search and metasearch engines to find the best price-quality ratio for tourism services. Businesses started to do cost-cutting and automation of their services in order to remain competitive. Cheap and fast access to destinations has triggered... read more

How to Create Transformational Experiences with Film Tourism

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The Quest TV Series is a great example of how to use film tourism in creating a transformational experience for the participants and also help promote a destination. The Quest was developed by a production team who had produced The Lord of the Rings trilogy, The Amazing Race and Queer Eye.... read more

How museums design a memorable learning experience for schools

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The Time Explorer Digital Missions of the Hampton Court Palace in London is a great example of how a museum can stage and help teachers co-create a memorable learning experience. The gamified experience links to England’s  national learning curriculum and it is targeted to pupils (aged 7-11) and their teachers. An extraordinary design... read more

How to make a destination memorable with Virtual Reality

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The example discussed here is the use of VR in a guerrilla marketing stunt made by Leavingstone, a Georgian advertising agency. Their experience goal was to promote the beer brand Old Irish in Georgia. Even tough it is an experience aimed to promote a product, I believe the tourism industry and experience... read more

How to make visitors excited and inspired

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BioDesign Studio is and exhibition at the Tech Museum of Innovation in San Jose, USA. The studio enables all visitors to play with biology in an innovative way. The exhibition builds on the open world exploration principle. It provides a hands-on experience to guests that learn about synthetic biology through play.... read more

How to create an immersive museum experience

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Immersion plays the key role in the experience economy. Creating an immersive experience for visitors should be the main goal of museums as well. In this blog post we present an example of how such an experience can be created. The Royal Museums Greenwich collaborated with Punchdrunk (a company focused on creating unforgettable theatre... read more

How to engage and attract guests with beauty

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  Aesthetics trigger positive emotions in guests by facilitating an encounter with beauty as art, nature, technology or other humans. Well implemented aesthetics attracts and engages people. Instead of providing tangible rewards to guests it is far more gratifying to offer them beautiful artwork. Each new type of beautiful interaction... read more